What blockbusters are you looking forward to? SARFT: Excellent overseas programs will be increasingly accepted

On August 2, domestic media reported that the next work report given by the State Administration of Radio and Television (Opinions on Enriching Large-Screen Television Content to Further Meet the Cultural Needs of the People (Trial)) showed that excellent overseas programs will be selected to enter the large-screen television.

The report points out that it is necessary to promote the broadcasting of excellent online audiovisual works on large-screen TVs. A mechanism for recommending and broadcasting excellent online audiovisual programs should be established, and gradually promote the establishment of a coordinated cooperation mechanism between TV stations and the Internet. Through project support and commendation and rewards, TV stations and the Internet should be guided to strengthen joint production and broadcasting, and encourage and support excellent online dramas, online movies, online documentaries, online cartoons, and online variety cultural program resources to be broadcast on large-screen TVs.

The Opinions (Trial) emphasizes the need to optimize and coordinate the broadcasting of overseas programs, select outstanding overseas TV dramas, cartoons, documentaries and other programs for the big screen, and promote the introduction and broadcasting of overseas programs that have won TV awards such as the Magnolia Award and the Golden Panda Award.

The Opinions (Trial) emphasize that we must adhere to the principle of "one country, one chess game" and promote excellent works in an integrated manner to enhance the influence of excellent works. We will launch the "Splendid Screen Wonderful Audiovisual-Quality Program Release Event" and the "Weekly Viewpoint" TV recommendation list, give full play to the role of the National Radio and Television New Media Alliance, regularly promote excellent radio and television programs, and provide listening and viewing guidance services for the people. We will promote the revision of laws and regulations with the orientation of enriching the broadcast of large-screen TV content.

According to the main data of the radio and television service industry in the first half of 2024 released by the State Administration of Radio and Television, according to preliminary statistics, the total revenue of the national radio and television service industry in the first half of the year was 668.357 billion yuan, a year-on-year increase of 7.00%.