"Mulan" is available on Disney+ streaming platform in North America and released in theaters in China

Today (August 5), Disney announced that the live-action film "Mulan" will be broadcast online on the streaming platform Disney+ on September 4, and subscribers will need to pay an additional rental price of $29.99 to watch it. Officials confirmed that Canada, Australia, and many European countries and regions can watch it online. Some countries and regions without Disney+, but with theaters open, will release it on the silver screen on September 4. It seems that China will become an important market for the box office revenue of "Mulan".

Disney CEO Bob Chubbuck said that the situation of "Mulan" is very special and unique, and the company will still be committed to promoting the cinema experience. The reason for deciding to release it directly on Disney+ is mainly due to uncertainty about whether large theaters can reopen smoothly.

Disney's decision is bad news for North American theaters, which have been closed for almost half a year due to the epidemic. Compared with "Tenet", which will be released in some cities on September 3, the audience of "Mulan" is of all ages, and the theaters will suffer greater losses. Now that "Mulan" has bid farewell to theaters, the only blockbuster to save the market is "Tenet". Some media believe that Disney is trying to promote the growth of Disney+ subscribers. After the streaming platform was launched in November last year, it has gained more than 60.5 million subscribers worldwide. The subscription price of Disney+ in North America is US$6.99 per month, but if you want to watch "Mulan", you have to pay another US$29.99, which is about three times the North American movie ticket price.