The famous cute pet brand "Sanrio" changed its president for the first time in 60 years. The former president finally retired at the age of 92.

Sanrio, which owns many cute pet intellectual property rights including Hello Kitty, released a statement on June 12 that its former president and founder, 92-year-old Shintaro Tsuji, has finally retired and stepped down from his post as president. The new president will be handed over directly to his 31-year-old grandson Tomokuni Tsuji.

Sanrio, which owns the familiar cultural brands Hello Kitty, MYMELODY, LITTLE TWIN STARS, etc. Based on the business philosophy of conveying true feelings through gifts, Sanrio is committed to the great cause of enriching interpersonal communication and giving gifts a new meaning - gifts are not only used to express respect, trust, and friendship to others, but can also become a bridge to communicate with one's inner world.

The length of his tenure was beyond everyone's expectations. For 60 years, Sanrio was controlled by the former president and founder Shintaro Tsuji, who continuously developed and expanded Sanrio, and gave birth to countless cute pets, which became a lovely landscape embellishing the world.

The 31-year-old grandson Tomokuni Tsuji graduated from Keio University, one of Japan's top universities. He joined Sanrio in 2014 and reached the level of senior executive director before succeeding the president.