Disney CEO talks about LGBT awakening culture: Entertainment comes first, interesting content is important

Recently, Disney's current CEO Bob Iger successfully won the support of the majority of shareholders, successfully retained his seat on the board of directors, and defeated Nelson Peltz, who is known as an activist investor.

Previously, Pez criticized Iger for repeatedly extending his tenure as CEO without training a suitable successor. For example, Bob Chapek, who took over a few years ago, destroyed the cooperation relationship with artists and inserted politically correct elements into film and television works, which eventually forced Iger to come back to power to put out the fire. He also admitted that Disney's top priority at present is to train a suitable CEO successor.

Iger admitted that he would be more careful in selecting successors and pay more attention to the transition period. He said: "I think it is very important to appoint the right person at the right time and create a healthy transition process. This is a large and complex company. It is not only important to select the right person, but also to provide the right person with the best opportunity to achieve success in the job. The board of directors is very concerned about who this person will be, when the decision should be made, and how the handover of duties will be carried out... They regard this matter with great urgency."

Iger also explained that the timing of the last CEO handover was too bad, and the sudden crisis was also unexpected. No one knew that an epidemic would occur later, which would hit the theater industry hard, and physical interactive entertainment such as amusement parks would also be implicated. This brought a series of difficult challenges to Chapek, who had just taken office. Iger emphasized that he hoped that this would not happen again, and Disney would learn a profound lesson from it.

Pedz recently blasted Disney's recent output of works with too many "awakening" meanings and politically correct plots, causing a sharp decline in box office. In response, Iger said: "Since I came back, our primary goal has been entertainment. I think the word awakening has been abused casually. I think a lot of people don't even understand what this word really means. The point is to put the message we want to convey in our film and television programs. It is not our primary task. The point is that these works must be interesting. Disney can have a positive impact on the world, including promoting acceptance and understanding of all kinds of ethnic groups, but overall we need to be an entertainment-first company, and I have worked hard for this."

Iger continued: "We're trying to attract a diverse audience, but on the other hand, in order to do that, the stories you tell have to really reflect the audience you want to reach... and most importantly, they want to be entertained, and sometimes they may be disgusted by some of our specific attempts, and we need to be more sensitive to the preferences of the broad audience. But this is not easy to do. After all, you can't please everyone, right?"