'True Detective' stars Matthew McConaughey and Woody Harrelson reunite for Texas ad

Matthew McConaughey and Woody Harrelson, the stars of the hit TV series "True Detective", reunited to shoot a commercial for Texas, USA. The two once again played the characters Rust Cohle and Marty Hart from the first season of "True Detective".

The ad, written and directed by "True Detective" series creator Nic Pizzolatto, calls on the Texas Legislature to provide new incentives for film and television production in the state and also features Dennis Quaid, Billy Bob Thornton and Renee Zellweger.

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"Hollywood is a flat circle, Wood," McConaughey said in the video. "This industry is like someone's memory of an industry that's fading. I'm talking about a whole new center for film and television. A renaissance. A rebirth."

“Just a small fraction of the Texas budget surplus would turn this state into the new Hollywood,” Harrison said.

Zellweger added: “If every other state offers incentives, we’ll keep going. I just hope we can bring some work back to Texas.”

Advertising Introduction:

Why would a Texas movie be shot anywhere other than Texas?

Filming in Texas does more than just showcase our stunning landscapes; it creates jobs, boosts the local economy, and builds a thriving industry right here in Texas.

Matthew McConaughey, Woody Harrelson, Dennis Quaid, Billy Bob Thornton and Renée Zellweger star in this short film that highlights how Texas is taking a leadership role in filmmaking.

Let’s keep the cameras rolling and grow the economy – because everything is bigger (and better) in Texas!

The film was produced by Texans themselves, directed by Nic Pizzolatto, and produced by Stray Vista Studios, George Lane, Nate Strayer and Zack Stauffer, and photographed by Emmy-nominated cinematographer Jimmy Lindsay (ASC).