Tencent Video launches the function of purchasing a certain drama membership separately: watch the whole series for 3 yuan

Many people like to watch TV series, so some long video platforms are popular. However, in the past two years, these long video platforms have made "innovations" in VIP functions, which have been complained or even opposed by a large number of users.

Recently, some netizens discovered that Tencent Video has launched a new feature that allows non-member users to purchase a membership for a certain series separately. According to the screenshots taken by netizens, the membership price for a certain series is 3 yuan and is valid for 3 months.

Some people said: "It's a rare conscience that I don't have to pay for a monthly membership for a certain drama." Others said: "It's always good for consumers to have more choices, but I can't watch it all the time after I pay for it? This is not buying, this is renting!" "It looks cheaper on the surface, but it's actually more expensive. It has a time limit. If you want to watch it again, you have to buy it again, which increases the repurchase rate."

Previously, Tencent Video's membership was based on a time-based subscription, and users could choose a monthly, quarterly or annual subscription, with prices ranging from about 15 yuan to 20 yuan per month. During the event, the annual membership of Tencent Video can be as low as 100 yuan, which is less than 9 yuan per month. Overall, 3 yuan to buy a drama is not expensive, of course, the premise is that users do not have a great demand for membership content. If you often watch dramas, it is obviously more cost-effective to buy a time-based membership.