The American Theater Association is unhappy with the simultaneous release of "Black Widow" and Disney+

On July 9, the independent movie "Black Widow" based on the classic Marvel character was released, and it achieved great success in both box office and reputation. However, according to recent foreign media reports, the American Theater Association NATO was very dissatisfied and criticized Disney for releasing the film online on Disney+ at the same time, saying that it not only encouraged piracy and lost customers, but also directly affected the actual revenue of cinemas on weekends.

NATO recently published an article criticizing Disney's distribution strategy, stating that according to statistics, the actual box office revenue of "Black Widow" in theaters in the second week of its release fell sharply. The main reason was that it was released online on Disney+ at the same time, which made many audiences unwilling to go to the theaters. Disney earned more than 60 million US dollars in "extra income" through online release, but it inevitably caused a blow to theaters.

Although Disney+'s online release has made it more convenient for viewers who don't like to go out, it has also led to a decrease in the number of theatergoers, which has exacerbated the trend of piracy and infringement. As the saying goes, there are pros and cons. Disney has not yet responded to this matter.