The online drama "The Son-in-law" is a big hit. The trademarks of Daodao and Suning Yigou are urgently applied for

Recently, iQIYI launched a time-travel web drama called "Zui Xu". Because the protagonist introduced many modern concepts into ancient times, many interesting things happened, and the overall plot was interesting, it attracted widespread attention from netizens and became very popular. Among them, the protagonist Ning Yi, played by Guo Qilin, also created a "bargaining" shopping mode in his own store, which was deeply rooted in the hearts of the people because it was similar to the bargaining mode of Pinduoduo.

The "bargaining" mode in "The Son-in-law" is a big hit

Pinduoduo, the prototype of the show, has also noticed the popularity of the drama. Its affiliated company Shanghai Xunmeng Information Technology Co., Ltd. has urgently applied for the "Pindaodao" related trademarks. The international classification is financial property management, advertising sales, education and entertainment, etc., and the trademark status is "trademark application in progress".

Pinduoduo applies for the trademark "Pindaodao"

It is understood that the "Knife-throwing" promotion in the drama is based on a lucky draw with a turntable. Customers can invite friends to help and get discounts by throwing scissors, and can even enjoy a free bill . For a time, a large number of customers flocked to the streets to invite relatives and friends to bargain for them, which attracted a lot of attention.

Interestingly, in addition to "Pin Dao Dao", in this week's update, the protagonist Ning Yi also created a mall franchise model. Many stalls that had previously franchised the preserved egg business have become "online cloth stalls" in the blink of an eye. Ning Yi also named it "Suning Yi Gou" after him and his wife Su Tan'er.

Suning has launched the "Suning Yigou" special event

"Suning Yigou" is also a new shopping model that integrates online and offline. Customers can place orders by selecting color numbers at roadside stalls, and then a dedicated person will deliver the goods to their door. It has become an ancient version of an e-commerce platform , which is quite interesting.

As the prototype of "Suning Yi Gou", Suning.com has also applied for relevant trademarks and launched a special event "Suning Yi Gou" on its APP. Users can search for "Suning Yi Gou" to reach the event page, which also includes product categories such as Su's Cloth Shop and Zhuji Restaurant that appear in the center.