Embracer Group buys Lord of the Rings rights for $395 million

Last August, the Swedish Embracer Group bought the rights to The Lord of the Rings, but did not disclose how much it spent. Recently, the group disclosed the price it spent on the rights to The Lord of the Rings, and it seems that it got a great bargain.

It is reported that Embracer Group spent 4.2 billion Swedish kronor (about 395 million US dollars) to acquire the rights to "Lord of the Rings" from Saul Zaentz. When the deal was announced, it included global rights to movies, games, board games, peripheral merchandise, theme parks and stage productions, and was estimated to be worth up to 2 billion US dollars. So Embracer Group really picked up a great bargain.

In comparison, Amazon paid $250 million just for the rights to the TV series "Lord of the Rings." However, Amazon Games has also reached an agreement with Embracer to jointly develop and publish a "Lord of the Rings" massively multiplayer online game.

Embracer Group has promised to release "several world-class products based on Tolkien's world" over the next 20 years, with other adaptations in the works.