New poll shows 1 in 4 Netflix users in the US plans to cancel their subscription this year

The operational difficulties faced by Netflix, the world's largest streaming video giant, may be expanding. According to a recent survey of thousands of users by US media, one in four Netflix users in the United States plans to terminate their contract this year.

•The data comes from a survey report conducted by Reviews.org on 1,000 American Netflix users on September 20 local time. The results show that one in four people plans to terminate their contract this year. When asked why, two-thirds of the respondents said it was because Netflix membership prices were too high.

•In fact, Netflix has adjusted its membership fee items due to deteriorating business not long ago, and plans to add packages with advertisements in order to reduce membership fees.

•In addition, the remaining one-third of viewers who plan to cancel their contracts gave the reason that there are no programs they are interested in, and this has been confirmed by the rapid growth of competitors such as HBO Max and Disney+, with more and more users flocking to competitors.

•Despite this, Netflix is ​​still the world's leading streaming giant with the largest market share in 2022, and has a large number of high-quality original programs, but it still cannot be taken lightly.