Tencent, iQiyi and Youku all speak out: Oppose content injection and resist extravagance

This morning (May 7), Tencent Video, iQiyi, Youku and six major film and television production companies jointly issued the "Proposal on Carrying out Industry Self-rescue Actions to Unite and Overcome Difficulties". The proposal mentioned that the epidemic has brought heavy blows and challenges to the film and television industry, and it is necessary to unite and overcome difficulties together. The book also mentioned opposing "water injection" of content, standardizing the length of episodes, and encouraging high-quality short series. Advocate thrift and resist waste and extravagance. Strengthen the management of cast and crew in terms of salary, ranking, treatment, etc.

The five major initiatives jointly issued by the three video websites and six major film and television production companies are as follows:

1. Advocate for unity and cohesion, rise to challenges, take key actions for this critical year, and create great works for this great era.

2. Advocate a serious and rigorous creative style and oppose "watered-down" content. Avoid over-emphasizing commercial attributes and economic benefits, artificially lengthening the number of episodes, and artificially "watering down" the plot, which objectively lowers the artistic level and affects the viewing aesthetics. It is recommended that the filming and production of film and television dramas should not exceed 40 episodes, and short dramas within 30 episodes are encouraged. Support the production of more conscientious dramas, oral dramas, and high-quality dramas.

3. Advocate thrift and economy, resist waste and extravagance, and oppose vanity and comparison. Strengthen the management of cast and crew in terms of salary, ranking, and treatment. The salary of cast and crew includes all labor services and other expenses stipulated in the contract. Investors will no longer pay any fees for additional requirements.

Fourth, advocate overcoming difficulties together, reducing costs together, sharing risks together, and building confidence together. The three video websites and six major film and television production companies will dynamically adjust the cost system and price system of each link in the production of film and television dramas and variety shows from now on, and will implement price management that is affordable to the market at this stage for the remuneration of performers and staff of various types of work, remuneration of special performers and flying guests, supplier prices, content procurement prices, etc., including but not limited to.

5. Advocate honest employment and rectify the chaos of "corruption and dishonesty".