ByteDance invested 630 million yuan to make Lost in Russia free to watch tomorrow

Update: Huanxi Media issued an announcement that since Lost in Russia could not be included in the guaranteed release agreement and was scheduled to premiere on the first day of the Chinese New Year in 2020, the group decided to terminate the guaranteed release agreement. In addition, Huanxi Media's wholly-owned subsidiary Huanhuanxixi signed a cooperation agreement with ByteDance to cooperate in multiple areas related to online video. ByteDance will pay Huanhuanxixi at least RMB 630 million as a price.

The cooperation is divided into two phases. The first phase of the cooperation period is 6 months from the date of signing of the agreement. The content includes that after a number of new movies and web dramas of Huanhuanxixi are launched on the Huanxi Premiere platform, they can be broadcast simultaneously with the Huanxi Premiere platform in the authorized area of ​​ByteDance; ByteDance will provide publicity and promotion support for the Huanxi Premiere platform and related film and television projects.

The second phase of cooperation will be from the expiration of the first phase to December 31, 2022, with the following highlights: the two parties will jointly build a cinema channel and jointly create a "premiere" streaming media platform; the two parties will jointly invest in the production and purchase of new media copyrights for film and television content.

Original report: Today (January 24), Huanxi Media, the producer of Lost in Russia, decided to release this Lunar New Year comedy on mobile phones and smart TVs on the first day of the Lunar New Year (January 25). From 0:00 on January 25, as long as you open any app including Douyin, Toutiao, Xigua Video, Douyin Volcano Edition and Huanxi Premiere on your mobile phone, search for "Lost in Russia", or open Wasu Fresh Time on your smart TV, you can watch the full movie of Lost in Russia for free.

"Lost in Russia" is a comedy film directed and acted by Xu Zheng, starring Huang Meiying, Yuan Quan, Jia Bing, Guo Jingfei, Shen Teng, Ou Liya and others. This film is the third work in Xu Zheng's "Lost in Russia" series, telling the story of a six-day and six-night trip to Moscow, which brought Xu Yiwan and Lu Xiaohua back to the purest way of getting along.

Lost in Russia trailer:

"Lost in Russia" was originally scheduled to be released in China on January 24, 2020, but was announced on January 23 to withdraw from the Spring Festival schedule.