Marvel CEO: We are not trying to please everyone and hate previews

Recently, Marvel CEO Kevin Feige attended a speech at the New York Film Academy. During a long Q&A session, Kevin Feige talked about Marvel's success: I didn't intend to satisfy everyone! But never forget the audience! I hate previews.

The film market exploded again in 2019. While many big IPs and old IPs suffered from poor reputation and box office, only Marvel Studios maintained a high standard and achieved both box office and reputation. In particular, Avengers: Endgame created the best reputation in the MCU and won the global box office championship in film history! Such success is inseparable from the credit of Kevin Feige, CEO of Marvel Studios. Recently, when talking about the success of Marvel movies, he said: "We didn't intend to satisfy everyone."

The older the IP, the bigger the IP, the more difficult it is for filmmakers to handle. Kevin said: "In the end, everything will become 'If we always worry too much and always think about satisfying everyone's needs, then everything will be stillborn and nothing can be done.' So we don't think too much, we mainly think about what we think is interesting, what we think is cool, what we think can be achieved, and what we think can develop the MCU in ways that everyone can't think of. For example, killing half of your favorite heroes. "

He continued: "But also understand that the original intention of our film is to make movies for the fans who have seen our movies, and for potential fans who have never seen our movies. Yes, the timing of "Avengers 3" and "Avengers 4" will make this difficult, but we will also test screen feedback like any other film. I don't know why, but never be too complacent and never think that you can't learn anything from the audience. This is my advice to you. Test screenings are really terrible and painful. They are terrible! These audiences who are not in the film industry will say, 'You made a good movie, but I can give you some opinions.' You just sit there honestly, take off your hat, and listen to their opinions carefully. Because there are some things you can't see."