Scary clowns will scare you to death: IT breaks North American movie records

The thriller "IT," based on the Stephen King novel of the same name, has broken a series of North American box office records and is expected to become the highest-grossing horror movie in history in its first weekend, with box office revenue expected to reach $100 million.

"IT" earned $13.5 million in advance screenings in 3,500 theaters after 7 p.m. on Thursday, breaking the record of 12.7 million for an R-rated movie held by "Deadpool," which opened in advance screenings in 2,975 theaters.

The film's matinee box office performance is still strong, and it is expected to achieve a box office of 47 million US dollars on Friday, and the total box office in the first week is expected to reach 100 million US dollars! This result will rank second among R-rated movies, second only to the 132 million US dollars of the first week of "Deadpool", but this does not prevent "It" from becoming the highest-grossing horror movie in the first week of history.

The most uncertain factor comes from outside the market. Typhoon Irma's ravages in Florida may have an adverse impact. However, even if the first week box office is lower than expected and remains at around 80 million to 90 million, "IT" will still set these series of records.

Today, "IT" will open in 4,103 theaters. This film, which has both good reputation and market support, will undoubtedly inject vitality into the sluggish North American summer season and become the engine of the North American film market in September.