This time it's a real pie in the sky: Slam Dunk's popularity in China has led to a surge in sales of Japanese liquor "Mitsui no Kotobuki"

We have heard of many examples of people being blamed for no reason, but there are very few cases of real pie falling from the sky. According to recent reports from Japanese media, the popularity of "Slam Dunk" in my country has triggered a surge in sales of the Japanese liquor "Mitsui no Kotobuki", and overseas orders from China and South Korea have skyrocketed.

·Love the house and love the dog. This Japanese brewery probably never dreamed that it would be so popular abroad. It was originally a little-known Japanese brewery in Fukuoka Prefecture. It was difficult to stand out among the countless Japanese sake brands in Japan. However, because the brewery’s main brand is called "Mitsui no Kotobuki", it has recently ushered in a surge of overseas orders.

The reason is common knowledge. Yes, the name is so down-to-earth that a large number of orders come from China and South Korea. There are even many fans who travel directly to Japan just to visit this winery and check in to see Mitsui Shou.

Was this an accidental decision made by the owner of the winery? Of course not. In fact, Takehiko Inoue once revealed that the name of Mitsui Hisashi, an important character in the work, came from this winery. In fact, it was introduced to the Chinese market as early as 2017, but it suddenly became popular now. However, the price in China is reportedly several times higher than that in Japan.