Halo live-action series new promotion uses giant drone swarms for advertising

Paramount+ is promoting its upcoming live-action Halo series, and one of the most eye-catching things is a giant swarm of drones over Austin, Texas.

Paramount+ used a huge drone swarm in Austin, Texas to form a QR code, which will jump to the official "Halo" live-action series trailer on YouTube. In addition, these drones will form the words "Halo the Series Streams Mar 24" and the Paramount+ logo. According to the Hollywood Reporter, the display size is about 300 feet (about 91 meters) high and about 600 feet (about 183 meters) wide, which means that Paramount+ has made a lot of efforts to achieve this.