Disney CEO: Will reduce investment in film and television dramas and focus more on quality rather than quantity

Disney CEO Bob Iger said at an investment conference that the company will reduce its investment in movies and TV series and will focus more on the quality of content rather than quantity in the future.

Earlier, foreign media reported that Disney had shelved the development of two "Star Wars" movies. Iger said: "We are still developing "Star Wars" movies, but we have to make sure that the new movies we want to shoot are right, so we are very careful in this regard."

"Now, consumers have so many choices now, and it goes back to what is differentiation," Iger said. "Differentiation is not just about the brand, Star Wars, Marvel, Disney and Pixar, but quality is also a differentiator."

As for Marvel's future plans, he said: "Sequels are usually good for us, but do you really need a third or fourth movie? Or are you going to move on to other characters?"

“Disney is very strong and certainly the strongest brand in family entertainment. When consumers see the live-action version of The Little Mermaid in May, it will remind you how strong the brand is.”