Netflix's stock price plummeted by 20% as new members dropped sharply, and even Squidward could not save the situation

According to a report by Forbes Japan on January 21, the stock price of Netflix, the world's streaming giant, plummeted by 20% outside of trading on the 20th. According to analysis, the reason was the sharp drop in the number of new members.

•According to Netflix’s fourth quarter results released on the 20th, the number of new members worldwide at Netflix in the fourth quarter was 8.28 million, which sounds good. In fact, the number increased by 8.9% compared with the same period last year. The problem is that it is much less than Netflix’s estimated growth of 8.5 million in October, and it is even lower than the 21.9% growth rate in the same period last year.

•Industry analysis suggests that this impact caused the stock price to plummet, and it currently remains at US$406.95. The previously popular "Squid Game" is also difficult to reverse as its popularity gradually decreases.

•However, Netflix showed the most searched keywords on Google in 2021. Among the TOP10 TV series, its "Squidward Hyde" and "Bridgerton" ranked first and second respectively, reminding investors of the company's strength.