"Lost in Russia" was boycotted by the film industry. Here is Li Nan's comment

Recently, a user asked on Zhihu, "What do you think about the collective boycott of the film industry against the online premiere of "Lost in Russia"? " Li Nan said that it was obvious that the film was made with great care, and more importantly, it was obvious that the content was aimed at the Spring Festival.

1. This is a film about family, although it does not necessarily describe reunion.

2. This is a film that describes how family members keep fighting under pressure, but eventually reconcile.

3. This is also a film about getting lost and eventually finding oneself, so that one can finally establish reasonable boundaries with all the people one is close to.

So Xu Zheng's biggest problem is that this film can only be shown during the Spring Festival, and it would be best if it was shown on the first day of the Lunar New Year. When all the actors and staff took a group photo on the glacier in the end credits, they must have been thinking that although they were exhausted, at least they made it to the Spring Festival. Other films can change their release dates, but this one cannot.

Li Nan emphasized that this film is so time-sensitive, but it is obviously not allowed to be shown in theaters, so even if you watch it online you cannot miss it on the first day of the new year.

Therefore, Xu Zheng's choice is essentially to deliver the content to the audience at the right time. Perhaps the Internet platform is currently unable to digest this kind of production, but Xu Zheng's is a bonus, after all, it is the first one, so Toutiao can afford the price.

In the end, the costs were recovered, the broadcast time ensured the effectiveness of the content, and more people saw it, which is good.